What sets this program apart from other hidden camera shows, however, is that it has an erotic element infused into each gag. Each episode presents an average of about 10 pranks. The series uses a hidden camera format, playing harmless but very amusing pranks on unsuspecting subjects while hidden cameras capture their responses. Following the success in Ukraine and other former USSR markets, the series was commissioned by many international broadcasters including Comedy Central in South Africa, The Netherlands and Germany, Paramount Comedy in the UK, Basque TV in Spain, etc. This tiny national channel hardly maintained an average 0.7-0.8% share at the time, but Naked & Funny brought ratings up to a 6% share in a slot from 11p-12a, which was nearly ten times higher than the average share of the channel.Īt the same time the series was picked up by 1+1 Ukraine but after a few months, another Ukrainian National broadcaster commissioned all seasons to get the exclusive rights to the show for Ukraine. The show was then immediately commissioned by Viasat for its Russian TV channel, DTV. The Series premiered on LNK, the National Channel in Lithuania with a tremendous share of up to 47%. The first season of 24 episodes of Naked & Funny was produced in 2005.
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